Websites for people who don't do websites.
You run a shop, a practice, a salon, a crew. You shouldn't have to learn hosting, plugins and DNS just to be found online, or chase a developer every time something breaks.
I believe technology should simplify complexity, help people work more effectively, and create room for businesses to grow. For a small business, that means a website that works, a straight answer about what it costs, and someone who picks up when you need help.
You run the business. I'll handle the technology behind it.
Three promises, every project.
-
01
Plain English
No jargon without a payoff. "SSL certificate" means the padlock and the https, and I'll tell you why it matters.
-
02
Fixed prices
You know the full cost before any work starts. No surprise invoices, no hourly meter running in the background.
-
03
Same guy, every time
You work with me from the first call to the next update years from now. No hand-offs, no ticket queue.
Web design, hosting and email, from one place.
- Web designA site that looks like your business, not a template.
- DevelopmentBuilt to load fast and stay secure.
- HostingKeeps the site online, registered in your name.
- Email & campaignsyou@yourbusiness.com set up and working, plus newsletters in Mailchimp or Constant Contact.
- Getting found locallyGoogle Business Profile, Search Console and GA4, set up right.
- Systems & integrationsSalesforce, Zapier, Stripe and GA4, connected. For larger teams →
- Care plansUpdates, backups and fixes, handled every month.
- Website rescueLocked out, hacked or ghosted? I'll get you back in.
AI automation for small businesses, minus the hype.
Everyone's talking about AI. I'll show you the few places it actually saves your business time and brings in work, then set them up and keep them running.
- Website chat assistantAnswers common questions on your site day and night, in English or Spanish, and passes real leads straight to you.
- Calls, texts & email follow-upAppointment reminders, quote follow-ups and “we miss you” messages by voice, text or email, sent only to people who've opted in.
- Presales & lead screeningAsks new inquiries the right questions, books the call, and sends you a short summary before you pick up the phone.
- Business automationConnects your forms, CRM, calendar and invoices so information moves on its own. No more copying and pasting between apps.
- AI-drafted newslettersNewsletters and promos drafted in your voice for Mailchimp or Constant Contact. You approve every one before it's sent.
- A plain-English AI check-upNot sure where to start? I'll look at how you work and tell you where AI saves real time, and where it isn't worth it yet.
You stay in charge. You approve what it says before anything reaches a customer, and I'll tell you plainly what each tool does with your data.
Bigger business? Same promises, bigger systems.
When your website has to talk to your CRM, your store, your reporting and your team, I connect it all and document it, so nothing depends on one person's memory. You still get a fixed price and the same person, every time.
- CRM & SalesforceForms, leads and customers flowing straight into the tools your team uses.
- AutomationZapier and custom integrations that remove copy-and-paste work.
- E-commerce & paymentsStores, bookings and Stripe checkouts that reconcile cleanly.
- Analytics you can act onGA4, Search Console and Looker Studio dashboards in plain English.
- Migrations & portalsMoving off old platforms, member areas and multi-site setups.
- Uptime & handoverMonitoring, backups and written documentation your team keeps.
Businesses I build for and look after.
Law firms, restaurants, studios, contractors, festivals and neighborhood shops across Westchester and the tri-state area. Full case studies arrive with the new site.
- Barbershop · White PlainsLegendary Men's Grooming legendarymensgrooming.com
- Law · ManhattanJorges & Bowers LLP jorgesbowers.com
- Youth sports · WestchesterNew York Soccer Club newyorksoccerclub.org
- Restaurant · HartsdaleMadhouse BBQ madhousebbq.com
- Real estate · Home offersRitehous ritehous.com
- Dance studio · Port ChesterJeté Dance Studio jetedancestudio.com
- Events & email marketing · Westchester914 Pop Ups 914popups.com
- Skincare studio · HartsdaleSP Wax & Skin Care spwaxandskincare.com
- Arts festival · White PlainsWhite Plains Outdoor Arts Festival whiteplainsoutdoorartsfestival.com
- Contracting · White PlainsJ&V General Contracting Corp jvcontractingcorp.com
-
Cleaners & tailors · Greenwich, CTGruber's Cleaners Past project
- Auto detailing · Westchester & FairfieldUnico Mobile Detailing unicomobiledetailing.com
- Law · NYC & WestchesterTomlin Law jstlawfirm.com
- Car service · Tri-stateApex Transit CT apextransitct.com
- Custom creationsSNDY Creations sndycreations.com
Clients who stay for years.
16+ years of building and looking after websites, and 14 recommendations on LinkedIn. A few of them, in their own words:
Gerardo always gets back to you when he says he would. He delivers on the timeline that was decided upon… He's always been there for us when we get stuck with something that is beyond our capabilities. We consider him part of our team.
For the last seven years, Gerardo has been the lead design and creative director for an annual website I produce… If more individuals we hire for consulting and support projects were like Gerardo, it would be a far better world.
He's a great guy, hard working and always comes through for us when we need him (often after hours). Very hard to find people like him!
He continually delivered results, went above and beyond in providing exceptional service and support… and showed genuine integrity and respect as a service provider.
Gerardo has produced top quality design, innovation and service for my company for the last few years…
At the time, I had lost all trust and respect for web designers… Gerardo was extremely patient, professional and creative when designing the site.
Looking for your proposal?
Enter the reference code and password from the email I sent you, and your proposal opens right away.
Already a client? Nothing changes. Your site, hosting and email keep running as usual.
Tell me what you need. I'll tell you what it costs.
Pick whichever fits. Every message comes straight to me, and you'll get a plain-English answer.